Marketers make significant investments to acquire new customers and promote products and services to existing customers to increase or maintain market share, product usage and profitability. Even though organisations execute hundreds of campaigns a year, there is always a limit on how many activities can be undertaken and how many their customers are willing to tolerate.
Marketing departments are increasingly using analytics to understand and predict customer behavior, needs and preferences. However, the increase in channels and number of different offers in the market means that it is even more challenging for the marketer to pick the best action for each customer from the universe of offers, channels, compliance and contact policies.
With ever more tightly controlled budgets and fewer resources, marketers are under pressure to demonstrate continued contribution to the performance of the overall business, executing only those activities that will produce the best return. The ability to improve customer value by effectively marketing personalised products and services is increasingly important in the search for a competitive advantage.
Experian offers the advanced Marketswitch® Optimisation solution which develops optimal, data-driven customer strategies at the individual customer level. The solution can be integrated with most of the leading customer analytics and intelligence solutions. It can be deployed as a stand-alone application or integrated with most third-party campaign management systems, customer databases and modeling tools.
Marketswitch® Optimisation solution that is designed for easy use by marketers who want to create optimal campaigns and contact policies. It allows them to evaluate multiple, optimised scenarios and to view reports to understand the impact of different contact rules and volume targets, before committing resources and budgets.
There are over 20 world-class organisations in North America and Europe that are benefiting from Marketswitch Optimisation, typically seeing improvements in their marketing returns of between 10% and 30% or more.
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Download our whitepaper today to learn about the operating mechanism, applications and successful cases concerning the Marketswitch® Optimisation solution from Experian, as well as how optimisation improves traditional marketing approaches. The ability to improve customer value by effectively marketing personalised products and services is increasingly important in the search for a competitive advantage, thus to improve the overall business performance in a multi-stressed marketing environment.